Search Engine Land recently release the great article about 5 top local marketing trends for 2012. It's a great article to see how local business owner can apply to their local business marketing strategies. Without the question, 2012 is going to be a great year for local business to recover and grow beyond down economy. No matter what you do, you will need to apply local marketing with few different marketing strategies and web promotions into your marketing plan. Here are few of the valuable key points in the article that you should pay attention to.
Localization Will Trump LocalAt Minnesota Local Coupons, we believe local marketing can be very tough to many local business owners, because there are too many risks out there for local businesses to do it right. However, printable coupons is still the most stable and fast growing trend (since 50 years ago) for local business to take over the traditional direct mail advertising. Check out the best local coupon advertising offered by the top ranked locla promotions engines at SmartLocalShoppers.com.
Local marketing has been a hot topic for several years. However, what will set the ultimate winners apart from the pack in the local market in 2012 is "localization," or customization of your marketing for each specific geographic target. Take hotels, for example. Various national chains run generic local ads across the country, but one Boston hotel management firm increased its reservation phone calls from the web by 508% in their first month after moving to a localized strategy. Local has been the rage, but the more meaningful trend in 2012 will be localization.
In some cases, local retailer, that don't offer printable auto repair coupons, will not be benefited from the local promotion offers that is search engine optimized. So the other option is to use the traditional Internet based regional business listing like Chiropractic Directory. After all, Minnesota Local Coupons's staff wish you a great holiday and happy new year 2012! PR5261416221
